Toyota is planning to market the iQ as a car free from concerns about the size or exhaust gas, or conventional way of thinking, according to Kazuo Okamoto, vice-president of the company. It can be said the iQ is a car that was created to meet the current age of CO2 reduction. The company is aiming at reducing the carbon dioxide emission of the iQ to less than 100 grams per a kilometer. This would be lower than the 104 grams of the Toyota's hybrid car Prius (by EU standard) and the lowest of all Toyota cars. The iQ would give better mileage than Prius. The Prius runs 29.6km/l by the new JC08 mode, which is closer to actual running than the 10.15 mode. It is certain, therefore, that the iQ would run more than 30km per liter.
Besides achieving better mileage, it is also important to meet the demand for downsizing of cars on the domestic market. Downsizing could be more important than improving mileage. The object is "classless eco-cars."
It has long been a common acceptation in the world of automobiles that bigger the size and the amount of exhaust gas, the more expensive. The BMW Mini, which is a compact car but priced one rank higher, is an exception, and the Prius is also sold well at high prices for is size. According to a Toyota dealer, many veteran drivers who have been riding Crown cars without changing to other models are found to choose the Prius "as a car of the size that is easy to drive and gives good mileage."
The iQ is a car with an ordinary engine with a displacement of about one liter (or diesel engine for export to Europe). For its size and lightness with environmental performance and clear objectivity, however, the iQ is meant to transcend the hierarchy of cars just like the Prius. The price is yet to be decided. But it is possible that the iQ would be priced higher than those for the Passo and the Vitz, which are bigger in size.
Toyota iQ Wallpapers
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